The secret to thriving in business is to consistently attract and work with new clients.
The best way to quickly position yourself as a go-to-expert is by educating, informing, and bringing value to your client’s lives.
No matter what business you are in, if you have a physical location or if your business is online, the key to getting noticed in the market by your ideal clients is EXPERT POSITIONING!
Today I would love to share with you 4 SIMPLE STRATEGIES TO POSITION YOURSELF AS AN EXPERT IN YOUR INDUSTRY.
STEP 1. START YOUR BLOG.
Having a blog gives you a great platform to share valuable content regularly in the form of articles, videos, tips, and your story!
When you publish and promote your content consistently to new audiences on social media and in your email marketing, you quickly position yourself as an expert. You also give your followers a chance to comment and share your content which helps you grow your audience.
If you don’t have your own blog already, I invite you to ask yourself a question;
If I would start my blog today, what would I enjoy writing about?
What is my unique expertise?
STEP 2. LIGHTS CAMERA ACTION
If a picture is worth a thousand words, video is worth millions!
Now that you have high-value content, you can repurpose it by filming your own videos.
Videos are an essential marketing tool to build your social media presence, your brand, and gives you massive opportunities to engage with new clients.
Studies show that the most engaging video content ideas are:
- Interview or Q&A
- Webinar Presentation
- Tutorial – How-To
- Live Streaming
STEP 3. SPEAK YOUR TRUTH
Because public speaking is perceived by many as a terrifying experience, effective public speaking immediately positions you as an expert. It also gives you a unique opportunity to engage and connect with a large number of people at one time.
The best way to start your speaking adventure is to do it in a safe and supportive space. You can develop your skills by joining a local Toastmasters Group.
Once you build up some confidence, you can begin speaking at online networking events, seminars, or conferences.
STEP 4. BE A GUEST OR HOST YOUR OWN SHOW OR PODCAST
We are experiencing a massive shift in how we deliver and consume information.
Being a guest speaker or having your own podcast allows you to share your story, advice on a very specific topic, bring guests and attract your ideal audience.
There are millions of blogs online but there are definitely not that many shows or podcasts. Starting one now will likely give you an advantage over your competitors.
Having a show also gives you the advantage to create your on-brand content.
You Were Created With Your Unique Gifts And Talents and the World Needs Your Expertise.
The world needs you and your knowledge and expertise!
BECOMING A GO-TO-EXPERT IS HOW YOU ATTRACT YOUR IDEAL CLIENTS AND GROW YOUR BUSINESS.
If you need personalized support to GROW YOUR BUSINESS NOW, send me a private message at [email protected]. Let’s talk about how I can help you reach your goals and desires in 2020 and beyond.
