If you are a small business owner, chances are that you have a unique gift that you want to share with the world. Developing a brand is your opportunity to stand out from the crowded market and attract the clients you love.
FOR MANY SMALL BUSINESS OWNERS, WHO YOU ARE IS THE TRUE ESSENCE OF YOUR BRAND.
If you don’t express, through branding, what your business stands for, other people will shape their opinions based on what they see and how they feel about you.
In my article, I’m sharing with you THE 4 REASONS WHY CREATING A UNIQUE BRAND WILL HELP YOU GROW YOUR BUSINESS.
1. AUTHENTICALLY COMMUNICATE WHAT YOU STAND FOR IN THE WORLD TO ATTRACT YOUR IDEAL CLIENTS
Many people think that a company logo, slogan, website, and social media presence are the brand in itself. But branding is a process of shaping perceptions.
Your products and services leave an impression on your clients long after you’ve made the sale.
Working with a world-class brand strategist, who assisted me in my last rebranding, showed me that in order to create a unique brand you need to go deep.
Questions like:
- What is it that I stand for in the world?
- What is my story … What journey brought me to where I am today?
- What makes me different from all my competitors in your industry?
These questions are all important to ask yourself when stepping into the branding process. They will help you get clarity on your message.
EXAMPLE: A great example of a brand that has a very clear brand message is Lululemon. This company totally revolutionized the workout/yoga industry with their fashion-forward, stylish, and high-quality fitness outfits and accessories.
Their slogan, “Less Stress, More Sweat” is all about wellness and living a healthy lifestyle. They created a very strong, cult-like community of active lifestyle enthusiasts who love premium quality.
2. CONNECT WITH YOUR IDEAL CLIENTS ON AN EMOTIONAL LEVEL
Because a brand, at its core, is truly just a not material thing; world-class brands influence our emotions in many ways using colors, shapes, symbols, words, sounds, and smells.
EXAMPLE: Have you seen one of the Tiffany & Co. ads? This brand is all about celebrating love, beauty and elegance. The luxurious, high-priced possessions in a blue box are presented as gifts of love. They are designed to activate particular feelings when you see them.
How do you feel when you see or receive the iconic Blue Box?
Do you feel excited and wanting to discover what’s inside?
Are you tingling with anticipation expecting something elegant and sophisticated?
Tiffany’s brand is designed to surprise and delight you. They are inviting you to “discover their magic”.
How about your brand, how would you like your clients to feel when they interact with your brand?
3. POSITION YOURSELF AS AN EXPERT IN YOUR INDUSTRY
Most business owners are concerned about the crowded market filled with competition.
Through branding you have an opportunity to show how different you and your products and offers are from others on the market.
EXAMPLE: The Apple brand stands for individual, instruct, inform, and inspire. Despite a very crowded electronic market the brand is one of the most successful brands in history.
Apple states clearly what they are all about, “We simplify, we perfect, we start over, until everything we touch enhances each life it touches.”
The brand message is reflected not only in packaging and beautiful designs, but also in always ready to help and friendly teams of experts in their stores and call centers.
All these brand elements position Apple as a leader in their industry.
How do you position yourself in the market?
I invite you to take a moment to reflect:
How do my services and products help my clients make their life easier, more joyful, and pleasurable?
And, how do they help them save time, money, and energy?
If you think that buying another sleek and beautiful apple product will help you feel more fabulous than any other average electronic brand, then you create an emotional connection with the brand that often lasts a lifetime.
4. PRESENT YOUR UNIQUE VALUE
Your brand identity is a combination of: what your values are, how you communicate your message and values, how your potential clients feel when they interact with your brand, and how the visual brand presence impacts them.
The best example of how very different brands can be successful while offering different values in the same industry is the fashion industry.
EXAMPLE: Regardless of your interest in luxury fashion you probably see the difference between form fitted, refined, and sophisticated Tom Ford’s design and flamboyant, colorful, and often over the top luxury from Versace.
Each of these brands is catered to different clientele and it has a very distinct value, feel, and message to offer.
The most successful companies are those whose brands are easy to remember and instantly recognizable. Developing a unique and authentic brand is a journey that requires consistency; this consistency shows that you are trustworthy and dependable and that is key to your clients loyalty.
Brand recognition is vital for your business success. A buyer can’t purchase your product if he can’t remember who you are and what you offer.
LET ME HELP YOU DURING THE PROCESS OF RECOGNIZING YOUR BRAND’S IDENTITY:
IF YOU NEED PERSONALIZED SUPPORT TO TAKE YOUR BUSINESS TO THE NEXT LEVEL, ENJOY FINANCIAL FREEDOM, AND LIVE A LIFE OF TRUE PURPOSE CONNECT WITH ME.
SEND ME AN EMAIL AT [email protected] AND BOOK YOUR FREE CONSULTATION TODAY.
Let’s create a plan to help you build your dream business from a space of true alignment and using world-class strategies.
Sending you lots of LOVE,
ABOUT THE AUTHOR
RENIA M. ORR IS AN INTERNATIONAL BUSINESS STRATEGIST, SUCCESS COACH, SPEAKER, AND THE FOUNDER OF LDV ELITE.
SHE IS A SPEAKER FOR FORTUNE 500 COMPANIES, APPEARS ON NBC TV AND OTHER TELEVISION PROGRAMMING, AND IS AN ACCOMPLISHED AUTHOR.
